Infographics and data visualisation: simplify and make accessible sensitive, complex statistics and issues.
Client: Gloucestershire Rape and Sexual Abuse Centre (GRASAC).
Role: Supporter Engagement & Fundraising Officer. Select data, copywriter, infographics designer, print management
Overview: In addition to counselling and advocacy services for vulnerable women GRASAC works in the community to educate women on their rights, and the whole community on issues around sexual abuse.
Target audience: predominantly male philanthopic groups.
Brief, aims and outcomes: create and mail fundraising appeal to 42 identified Lions, Rotary, Round Table and Freemason's groups in Gloucestershire – 11 by email and 32 by post at a cost of £28* (print and postage); Raised £1,300 – a return of 1:46; mailer additionally solicited invitation to give a talk (resulting in £500 donation) and an invitation from Gloucestershire Freemasons to apply for £2,000 funding – result unknown. Response rate: 19%
Additional tasks: created and delivered a presentation for community philanthropic organisations.
GRASAC annual report with more data visualiations
*cost for this mailing. Additional copies of this dual-use leaflet were printed for distribution to volunteers, and existing contacts at a total cost of £80.