strategy and planning and thinking and managing

“I brief Kate on what I want: she thinks about it, asks questions, makes suggestions... and I always end up with what I needed”.

KAREN GARDNER, CARPE DIEM CORPORATE COMMUNICATIONS

Design led marketing is much more that making things look pretty – it's about getting the content and the tone-of-voice right; approaching the target audience at the right time in the right way. Tarting up existing marketing design isn't always worthwhile – and a complete re-design unecessary – a design audit of the marketing approach is a good starting point.

Having worked on pan-European marketing campaigns and for small businesses I have a broad range of experience, and know how to apply ideas, think through strategies and save money doing so. I work in conjunction with other creative professionals to oversee projects from start to finish.

With experience of being the client – commissioning designers, illustrators, copywriters, photographers, multi-media designers and marketers, I understand projects from my clients' point of view.

I am good with money and will find a way where possible to complete a job as cost effectively as possible.

I work best WITH, rather than FOR, clients and am ready to help out with the roll out of a marketing campaign or brand: editing texts and writing press releases; buying in print or other services such as web programmers or illustrators; co-ordinating exhibitions or researching markets. I'm quite useful!