"Graphic design is the most universal of all the arts. It is all around us, explaining, decorating, identifying; imposing meaning on the world. It is in the streets, in everything we read. We engage with design in road signs, advertisements, magazines, cigarette packets, headache pills, the logo on our t-shirt, the washing label on our jacket. Graphic Design performs a number of functions. It sorts and differentiates – it distinguishes one company or organisation or nation from another. It informs – it tells us how to bone a duck or register a birth. It acts on our emotions." QUENTIN NEWARK, 'WHAT IS GRAPHIC DESIGN?', Pub. ROTOVISION, 2002

"The way the message is dressed is going to define our reaction to (it)." NEVILLE BRODY, DESIGNER, SPEAKING ON IMAGINE, BBC2, 2008

“Investing in design pays off for UK businesses. The more they
use it, the bigger their profits and turnover, the better their competitiveness – and the more likely they are to be growing,
not standing still. Seven out of ten say design has increased the quality of products and services.” DESIGN COUNCIL REPORT 2005

Graphic design (or visual communication) is important! It impacts on all of our lives and can make or break a business or event. The following pages show a range of design projects I have completed. The first stage of any design project is to define the aims of a project – download my briefing form to start!