Graphic design is visual communication: it's about making "first impressions count" and then continue to work for you – we do judge a book by its cover. Images, logos, fonts, colour and words work together to build a brand identity that effect your audiences emotions. Good marketing design is like a 'capsule wardrobe': dressing your business, event or organisation in the right 'outfit' for every occasion. |
© Kate Parsons 2010. Kate Parsons works with SMEs and large corporations, she has MA International Design and Communication Management from Warwick University |
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